1. Set the geographic boundary before selecting stories
Montgomery township and Montgomery County are not interchangeable geographic descriptions. A page about an incident, rule or court development should make its relevant jurisdiction clear rather than treating the township’s population as evidence that people are searching for legal help. Bosseo’s public Legal News page describes matching pages to a firm’s practice areas and state. That leaves an important decision for your firm: which Pennsylvania geography should be reflected in the page, examples, calls to action and internal review criteria?
Recommended approach
Write a short coverage brief that distinguishes Montgomery township, Montgomery County and Pennsylvania. Use the narrowest geography that the underlying news supports. Review whether a proposed page is genuinely useful to people affected by the event or legal change, rather than publishing because the story contains a nearby place name.
