1. Define the audience before discussing news coverage
Montgomery is a municipal township in Pennsylvania and is recorded in Franklin County. Those facts do not establish that every potential client is searching within the township, or that a story relevant to Pennsylvania is automatically relevant to a Montgomery reader. A firm should decide whether its news pages are intended for people in Montgomery township, Franklin County, a wider Pennsylvania service area or another exact geographic group it can serve. Bosseo’s public Legal News page says stories are matched to a firm’s practice areas and state. It does not establish a particular Montgomery coverage plan.
Recommended approach
Bring a service-area map and a list of matters the firm accepts to the consultation. Ask how a proposed page would identify the relevant jurisdiction, avoid implying that a statewide development is Montgomery-specific and direct readers to the firm’s actual service area. Treat the Census population figure as geographic context only.
