1. Set the geographic boundary before selecting stories
A Middletown practice should decide whether its Legal News coverage is intended for Middletown township, Delaware County, Pennsylvania more broadly, or another clearly defined service area. The Census record identifies Middletown township as a municipal-town in Delaware County; it does not establish that every county resident is a prospective client or that a story in one part of Pennsylvania is relevant to Middletown readers. Bosseo’s public Legal News page says its service matches stories to a firm’s practice areas and state. That makes the state-level capability a starting point, not a substitute for a firm-approved local editorial boundary.
Recommended approach
Ask Bosseo to show how geographic relevance would be reviewed for your practice. Decide which places may appear in coverage, when a statewide story warrants a Middletown-facing explanation, and when a county or municipal reference would be too remote. Keep location language accurate: Middletown, Delaware County, Pennsylvania, households, and individuals should not be treated as interchangeable audiences.
