1. Start with the firm’s actual geographic service area
McKees Rocks is recorded as a borough in Allegheny County, Pennsylvania. A firm may serve the borough, other Allegheny County communities, a wider Pennsylvania market, or a different combination. Those are different geographic choices. The borough’s population estimate does not establish that residents are searching for a particular legal service, that a story will produce inquiries, or that competitors are absent. Legal News should therefore be evaluated against the locations your firm is authorized and prepared to serve, rather than against a population number alone.
Recommended approach
Before reviewing topics, write down the service geography for each practice area. Ask whether a proposed page should address McKees Rocks, Allegheny County, Pennsylvania, or a broader area. Avoid local wording that suggests an office, local client base, or countywide coverage unless your firm can substantiate it.
