1. Start with the geography your firm actually serves
Martic township is in Lancaster County, Pennsylvania. The Census population estimate is useful for identifying the municipality and its geographic relationship to the county, but it is not a forecast of law-firm calls. A firm serving Martic may also serve people elsewhere in Lancaster County or Pennsylvania, so the relevant question is not how many people live in the township. It is which callers your firm accepts, where those callers are located and how calls are currently handled when staff are unavailable.
Recommended approach
Define the service area and intake boundaries you want reflected in the firm profile. Then review a representative period of phone records: answered calls, voicemail calls, after-hours calls, overflow calls and calls that reached a busy line. Use those records—not population—to decide whether a backstop deserves testing. Ask Bosseo to show how the proposed call path would distinguish an eligible inquiry from a current-client question or another call.
