1. Define the geographic brief before reviewing news coverage
Bosseo’s public Legal News page describes monitoring local and national legal-news sources for a firm’s state and matching stories to its practice areas. Your firm should first decide what “local” means for its service area. Lower Southampton is a municipal township in Bucks County, Pennsylvania; a page about a Bucks County development, a Pennsylvania rule change, and an incident elsewhere in the state may each require a different legal explanation. They should not be treated as interchangeable local content. The township’s population estimate provides geographic context, not proof that residents are searching for lawyers or that a news page will generate an inquiry.
Recommended approach
Prepare a geographic brief that separates Lower Southampton, Bucks County, the broader Pennsylvania service area, and any metropolitan areas the firm intentionally serves. Ask Bosseo how a story is assigned to a geography, how the firm’s state and practice areas shape filtering, and how an attorney can reject a story that is technically statewide but not useful to the firm’s Lower Southampton audience.
