1. Give uncertain visitors a clearer first step
A blank contact form asks a visitor to summarize a legal problem without showing what information matters. Bosseo describes Video Intake as a guided survey that lives on a law-firm website and uses video to walk visitors through one question at a time. That matters for a firm serving Lower Saucon and Northampton County because the municipal population figure does not tell you which practice areas visitors need or how they prefer to contact you. The relevant question is narrower: can your website help a person explain a potential matter without requiring staff to begin with the same basic questions every time?
Recommended approach
Review the current contact path from a phone-sized screen. Identify where a visitor must guess what to write, decide whether the firm handles the matter or wait for a response. Compare that path with a proposed video flow using real practice-area boundaries and plain language. Do not treat the Lower Saucon population estimate as evidence that a particular flow will convert.
