1. Start with the service and geography you actually serve
Bosseo describes Programmatic SEO as a dedicated page for each legal service in each city within a chosen footprint. Bosseo says the footprint can be statewide or limited to selected counties. For a firm evaluating Lower Saucon, the relevant relationship is Lower Saucon in Northampton County, Pennsylvania—not a generic “Lehigh Valley” audience or an assumed statewide market.
Recommended approach
List the legal services you genuinely offer, then separate places where you accept clients from places where you merely advertise. Review whether Northampton County is an appropriate initial boundary and whether nearby municipalities belong in the same service area. The consultation should produce a scope you can defend to a prospective client who lands on a Lower Saucon page.
