1. Set the geographic boundary before choosing stories
Lower Saucon is recorded as a municipal-township in Northampton County, Pennsylvania. That relationship matters because a firm may serve people in the township while also handling matters elsewhere in the county or across Pennsylvania. A Legal News program should therefore distinguish the firm’s actual service area from the location of a news event. A statewide legal development may be relevant to a Lower Saucon client; a story outside the firm’s practice or service scope may not be. The population estimate of 11,089 supplies context for the township, but it cannot establish how many residents search for legal information, how often they search, or whether a particular topic will produce a qualified inquiry.
Recommended approach
Before booking, list the practice areas, Pennsylvania coverage, Northampton County coverage and any locations the firm does not want referenced. Ask Bosseo how those boundaries would affect story selection and page review. Treat Lower Saucon as one geographic relationship within the firm’s service strategy, not as evidence that every local story merits a page.
