1. Set the geographic boundary before choosing stories
The Census record places Lower Heidelberg township in Berks County, Pennsylvania. It does not establish that every reader, searcher or prospective client is located in the township, and it does not justify treating the township as a proxy for the county, a metropolitan area or Pennsylvania as a whole. Bosseo’s public Legal News description refers to matching stories to a firm’s practice areas and state. That makes the service’s geographic configuration an important consultation question: will coverage be Pennsylvania-wide, focused on Berks County, or organized around a broader service area that includes Lower Heidelberg?
Recommended approach
Ask Bosseo to show how geographic relevance would be defined for your firm. Create an approval rule that names the places your attorneys actually serve and excludes stories that invite an inaccurate local connection. Treat Lower Heidelberg as one service location, not as proof that residents are searching for counsel.
