1. Define the reputation geography before changing the process
Lower Gwynedd and Montgomery County are not interchangeable service areas. Start with the firm’s actual matter geography: Lower Gwynedd, other Montgomery County communities, or a broader Pennsylvania service area. This prevents a review program from treating one municipal boundary as proof of a market.
Recommended approach
Bring a current list of practice areas, service locations and client-facing office information to the consultation. Decide whether review requests should be evaluated across the firm or separated by practice area and service geography.
