1. Define the reputation geography before changing the process
Lower Gwynedd and Montgomery County are not interchangeable service areas. The Census record identifies Lower Gwynedd township’s county relationship as Montgomery County, but it does not establish where the firm’s clients live or which communities the firm serves. Start with the firm’s actual matter geography: Lower Gwynedd, other Montgomery County communities, or a broader Pennsylvania service area. This prevents a review program from treating one municipal boundary as proof of a market.
Recommended approach
Bring a current list of practice areas, service locations and client-facing office information to the consultation. Decide whether review requests should be evaluated across the firm or separated by practice area and service geography. Measure inquiries by source and matter fit rather than treating population as a demand forecast.
