Start with the geography your firm actually serves
Ligonier township is a municipal-town in Westmoreland County, Pennsylvania. A firm may serve Ligonier while also accepting matters elsewhere in the county or across Pennsylvania, but those are different geographic claims and should not be blurred in reputation work. A review profile can influence how a prospective client evaluates the firm, yet the profile should not imply that every reviewer, matter or service area is located in Ligonier. The local decision is therefore one of scope: determine whether the firm wants its public profile to represent service in Ligonier alone, Westmoreland County more broadly, or a wider Pennsylvania practice.
Recommended approach
Bring your actual service-area language to the consultation. Review whether the firm’s Google Business Profile, website, review-request wording and public responses describe the same geographic coverage. Treat the Census population estimate as context for the municipality, not as evidence that a review campaign will produce demand or inquiries.
