1. Set the geographic boundary before choosing stories
The 2020–2024 ACS five-year population estimate is 11,105, with a margin of error of 21. Legal News should therefore begin with the firm’s actual service boundary. A Lehman-focused firm may want coverage about Pennsylvania developments; a Pike County practice may need county-relevant decisions and incidents; a firm serving a broader region may require a statewide editorial scope. Those are different choices.
Recommended approach
Write the intended geographic scope into the consultation brief. Separate Lehman, Pike County, Pennsylvania and any metropolitan area the firm serves. Ask whether a proposed page should name Lehman, Pike County, Pennsylvania or another exact location.
