1. Set the review geography before you set the goal
Your Google Business Profile may matter to people in Lehighton, elsewhere in Carbon County or additional Pennsylvania communities that your firm intentionally serves. Those are different geographic questions. Lehighton’s municipal population estimate cannot tell you how many prospective clients search for a lawyer, and Carbon County is not interchangeable with the borough. Start by documenting the service area you actually want to evaluate, then separate profile activity associated with Lehighton from activity associated with the rest of Carbon County and any broader Pennsylvania coverage.
Recommended approach
Ask Bosseo to review whether your geographic scope should be measured as Lehighton, Carbon County, a wider Pennsylvania service area or distinct practice-area territories. Do not use the borough population as a forecast. Instead, compare review activity and qualified inquiries by the locations your firm can legitimately serve.
