1. Set the geographic boundary before reviewing stories
A Latrobe firm may serve clients in the borough, elsewhere in Westmoreland County, across Pennsylvania, or in a combination of those areas. Those are different audiences. A story about a Pennsylvania statute may be relevant statewide but not specifically Latrobe. A road incident may be locally relevant while still raising questions about whether your firm handles that type of matter. The Census record identifies Latrobe borough’s county relationship; it does not establish where your clients live or how far your practice extends. Bosseo’s public Legal News description says its pages are matched to a firm’s practice areas and state, with local and national legal-news sources monitored for the state. Ask how the proposed coverage would distinguish Latrobe, Westmoreland County and broader Pennsylvania topics rather than treating every Pennsylvania headline as local.
Recommended approach
Bring a written service-area map to the consultation. Separate borough, county, regional and statewide topics, then decide which boundaries should appear in titles, explanations and calls to action. Treat any local-story review as an editorial fit decision, not as evidence that Latrobe alone supplies demand.
