1. Set the geographic boundary before choosing stories
Kennedy is a municipal-town in Allegheny County, Pennsylvania. Bosseo’s public page describes Legal News as monitoring local and national legal-news sources for a firm’s state and matching stories to practice areas. Those are different geographic levels. A Kennedy firm may want coverage of an event in Kennedy, a matter elsewhere in Allegheny County, or a Pennsylvania-wide legal development. The service should not blur those audiences or imply that a Pennsylvania story is a Kennedy story.
Recommended approach
Ask Bosseo to show how a proposed story would be labeled by place: Kennedy, Allegheny County, Pennsylvania, or a wider jurisdiction. Decide which locations the firm can responsibly discuss and which geographic terms belong in titles, explanations and calls to action.
