1. Map the first inquiry to the next action
Your first review should identify every entry point a prospective client can use and the action that should follow each one. Bosseo describes Automation as moving leads from a website, call, chat or video intake into a CRM and case-management workflow, with information logged, tagged, routed and followed up. For a firm serving Horsham in Montgomery County, that map should distinguish the firm’s intended service area from the technology path.
Recommended approach
Bring a current description of how website forms, calls, chats and video intakes are handled. Decide which events should create a record, which should create a task, and which should require human review before follow-up.
