Start with the geographic coverage your firm actually serves
Hellertown is recorded in Northampton County. That relationship matters because a firm may serve Hellertown while also handling matters elsewhere in the county or across Pennsylvania. A review program should therefore distinguish the municipality from the broader service area instead of treating one place name as the whole market.
Recommended approach
Bring a list of the locations you want the firm to serve, the locations represented in your Google Business Profile, and any geographic limits that apply to particular practice areas. Ask Bosseo to evaluate whether the review strategy should be organized around Hellertown, Northampton County, a wider Pennsylvania footprint, or separate service areas.
