1. Set the geographic boundary before choosing stories
Harborcreek is a municipal township in Erie County, Pennsylvania. That relationship matters because a firm should distinguish a Harborcreek audience from an Erie County audience and from a broader Pennsylvania audience. A crash, court decision, enforcement action or legal change may be relevant statewide without being specific to Harborcreek. Conversely, a local event may require careful wording if the available facts do not support conclusions about liability, fault or a person’s legal position. Bosseo’s public Legal News description says its monitoring and matching are organized around practice areas and a state. It does not establish a Harborcreek-specific news feed or promise coverage of every township event.
Recommended approach
Ask Bosseo to show how a proposed story would be classified for Harborcreek, Erie County and Pennsylvania. Decide in advance which geographic references the firm will accept, which stories need a broader state explanation, and which should be declined because the connection to the practice is too weak.
