1. Start with Hanover’s actual service boundary
Hanover township is recorded as a municipal-town in Northampton County, Pennsylvania. The Census estimate is geographic and demographic context only; it does not tell you how many people call a law firm, which matters they have, or whether your team needs more coverage. For Intake Coach, the useful decision is narrower: identify which calls your firm considers part of its Hanover intake operation. That may include calls associated with Hanover township, calls from elsewhere in Northampton County, or calls generated by a wider Pennsylvania service area. Those are different reporting choices and should not be blended casually.
Recommended approach
Bring your intended geographic definition to the consultation. Ask whether reports can be organized around the service areas your firm actually uses and how you would distinguish Hanover-related intake from calls outside that scope. Treat any geographic comparison as a measurement decision, not as proof of demand or market opportunity.
