1. Start with Hanover’s actual geographic scope
The Census record identifies Hanover township, Pennsylvania, as a municipal town in Luzerne County. Its 2020–2024 ACS five-year population estimate is 11,522, with a margin of error of 31. That is context for defining the service area, not evidence of search demand, legal need, competition, leads, or revenue. A firm should therefore decide whether its news coverage is meant for Hanover township, a broader Luzerne County audience, another Pennsylvania service area, or a clearly defined combination. Those are different editorial choices. A page about a statewide legal change may be relevant to Hanover residents, while a report about an incident outside the firm’s service area may not be useful simply because it is newsworthy.
Recommended approach
Set geographic rules before reviewing coverage. Name the counties, cities, highways, courts, agencies, and statewide subjects the firm is prepared to discuss. Keep township, county, metropolitan, statewide, household, and individual references distinct. Review whether each proposed page has a real connection to the firm’s practice and the people it serves.
