Start with the geography your firm actually serves
Greensburg is a municipality in Westmoreland County, Pennsylvania. The 2020–2024 American Community Survey 5-year estimate records 14,741 residents, with a margin of error of 39. Ask whether the intended coverage is Greensburg, Westmoreland County, Pennsylvania, or a broader area, and whether each proposed story can be explained accurately for people in that geography.
Recommended approach
Set a written geographic brief before reviewing topics. Identify the communities, county relationships, state-wide issues and practice areas the firm is willing to address. Treat a story about a Pennsylvania law or appellate decision differently from an incident specifically connected to Greensburg or Westmoreland County. Do not expand the geographic claim simply because a story is newsworthy.
