1. Start with the geography your firm actually serves
Gettysburg borough is a municipality in Adams County, Pennsylvania. The 2020–2024 ACS five-year population estimate for the borough is 8,254, with a margin of error of 20. That is geographic context, not evidence of legal demand, search volume, competition, leads or revenue. It should not be used to decide how many inquiries a firm will receive or whether visitors prefer video. It does support a narrower implementation question: which geographic relationships should the intake ask about? A firm may serve Gettysburg, other parts of Adams County or a broader Pennsylvania area, but those boundaries should come from the firm’s actual service policy rather than from the borough population.
Recommended approach
Before configuring Video Intake, write down the locations your firm accepts, the locations it does not accept and any location-specific review rules. Use those decisions to shape the location question and routing review. Do not infer language, staffing or intake volume from the borough’s population.
