1. Start with Franklin’s actual service boundary
The Census record identifies Franklin township and its relationship to York County. It does not establish that every visitor to a law firm website lives in the township, or that a Franklin visitor is looking for the same practice area as someone elsewhere in Pennsylvania. That distinction matters before you write a qualification path. A video flow should reflect the geographic scope your firm actually serves, rather than treating a municipal-town population estimate as proof of legal demand.
Recommended approach
In a consultation, define which inquiries you want the flow to accept, decline or send for review. Separate Franklin township from York County and from any broader Pennsylvania service area in your internal routing rules and reporting. Use the population figure as eligibility context only—not as a forecast of leads, matters or revenue.
