1. Define the geography before choosing a story
Franklin township is recorded in Greene County. A news item may concern Franklin, another Greene County community, Pennsylvania more broadly, or a wider area. Those are different geographic claims and should not be blended. A Franklin firm should decide which locations it serves and which locations may be mentioned in a page before evaluating coverage. The township’s population estimate is useful as a description of the municipal setting, but it cannot be used to predict how many people will search after a crash, ruling, law change, recall, or enforcement action.
Recommended approach
Ask Bosseo to show how a proposed Legal News scope would distinguish Franklin township, Greene County, and Pennsylvania. Review whether each page’s headline, legal explanation, and call to action match the actual geographic relevance of the story. If a story has no defensible connection to the firm’s service area or practice, leave it out.
