1. Set the geographic boundary before choosing stories
Franklin Park is a borough in Allegheny County, Pennsylvania. That relationship matters because a legal-news page can become misleading if it treats a municipal audience, a county audience and a statewide audience as interchangeable. Bosseo’s public description says Legal News matches stories to a firm’s practice areas and state and monitors local and national sources for that state. It does not establish that every story will be local to Franklin Park or Allegheny County, nor does the Census population estimate establish local legal demand.
Recommended approach
Define your intended service geography in the consultation. Decide whether a page should speak to Franklin Park residents, people throughout Allegheny County, people elsewhere in Pennsylvania, or a clearly identified combination. Review whether proposed headlines, examples and calls to action accurately describe that reach. A Pennsylvania legal development may be relevant without being a Franklin Park event; the page should say what the reader can reasonably learn and where your firm accepts matters.
