Start with the exact Franconia footprint
Your geographic choice should be precise. Franconia is a township in Montgomery County, Pennsylvania; it is not the same thing as Montgomery County, the Philadelphia metropolitan area, Pennsylvania as a whole, or the households and individuals counted in population data. Bosseo’s public product page says its program can be scoped statewide or to selected counties. That makes the first question practical: does your firm want a Montgomery County footprint, a Pennsylvania footprint, or another service area it can support? The ACS population estimate provides context for Franconia township only. It cannot establish that residents are searching for a particular legal service or that a page will produce a matter.
Recommended approach
Define the geographic unit before discussing page volume. Document whether Franconia is an area you actively serve, whether Montgomery County is an appropriate boundary, and which additional places are within your actual service policy. Treat any wider Pennsylvania scope as a separate decision rather than an automatic extension of Franconia.
