1. Set the geographic brief around Folcroft and Delaware County
Folcroft is recorded as a municipality in Delaware County, Pennsylvania. A Folcroft firm should therefore decide whether its news coverage is intended to address incidents, legal developments and questions specifically connected to Folcroft, the wider county, Pennsylvania, or more than one of those areas. Those geographic levels should not be treated as interchangeable. A Pennsylvania legal development may be relevant to a Folcroft practice without being a Folcroft event. Conversely, a local incident may require careful wording if the firm serves the surrounding county rather than only the borough.
Recommended approach
Before booking a consultation, list the places your attorneys actually serve and the jurisdictions in which they practice. Ask Bosseo how a proposed geographic brief would affect story selection and page language. Use Folcroft and Delaware County as the starting relationship, not as evidence that a particular topic will generate inquiries.
