Start with the Ferguson service area, not a population assumption
The U.S. Census Bureau records Ferguson township as a municipal-town in Centre County, Pennsylvania, with a 2020–2024 ACS five-year population estimate of 19,079 and a margin of error of 35. That describes the township; it does not establish legal demand, search volume, competition, review activity, or likely revenue. It also does not define the full service area for a law firm. Your firm may serve Ferguson alone, Centre County more broadly, or clients across Pennsylvania. Those are different geographic decisions.
Recommended approach
Before changing your review process, list the places and practice areas you intentionally serve. Use that list when reviewing your Google Business Profile, client-request language, and reporting. Do not present Ferguson township's population as evidence that a campaign will produce cases. Instead, compare your existing inquiries and client records with your stated service area, subject to your professional-responsibility and privacy requirements.
