1. Choose the geographic frame before choosing stories
Your firm may serve Ephrata, other parts of Lancaster County, or a wider Pennsylvania market. Those are different editorial decisions. Ephrata is a municipal-town in Lancaster County; that relationship can help define the local context of a page, but it does not establish that residents are searching for a particular legal topic. A Pennsylvania-wide story may be relevant to an Ephrata firm even when the event did not occur in the township. Conversely, a nearby incident may be unsuitable if it does not create a genuine question within your practice.
Recommended approach
Set a written geographic rule for review: Ephrata only, Lancaster County and surrounding service areas, Pennsylvania statewide, or a combination by practice area. Review whether each proposed page accurately distinguishes the location of an event, the reach of a law, and the communities your firm serves.
