1. Start with the visitor’s first decision
Video Intake is designed for a visitor who is hesitant, uncertain or unwilling to write a detailed paragraph into a form. Bosseo’s public description says the website widget uses a guided video survey and asks visitors questions one at a time. It can be organized by case type and can capture details such as urgency and fit. For an Ephrata-focused firm, review the actual entry points on your site: which pages invite someone to ask for help, what those pages say about the firm’s practice areas, and whether a visitor from Lancaster County can understand what happens after submitting an inquiry.
Recommended approach
Map each important practice-area page to one clear next action. During a Bosseo review, ask to see how the proposed video path would differ for each area rather than accepting one generic questionnaire. Treat the Ephrata location as part of the visitor’s context, not as proof that a particular legal need or conversion rate exists.
