1. Start with the visitor’s explanation, not an empty box
A conventional form gives every visitor the same small set of fields. Bosseo describes Video Intake as a guided survey in which a visitor answers one question at a time, with the path built around the firm’s practice areas. That distinction matters when your website serves people in Elizabethtown and elsewhere in Lancaster County: the relevant geographic relationship is the firm’s service area, not a claim that every local resident is a prospective client. The 11,925-person borough estimate can help you state the market you intend to serve, but it cannot establish legal need or expected intake.
Recommended approach
Review the first questions a visitor should answer before anyone on your team decides whether to respond. Ask Bosseo to show how the opening experience can be presented clearly to visitors who are uncertain whether their situation belongs with your firm.
