1. Start with the geographic decision, not a population promise
East Cocalico township is a municipal-town in Lancaster County, Pennsylvania. The 2020–2024 ACS five-year estimate records 10,949 people, with a margin of error of 22. That is context for defining the service area; it does not establish search demand, legal need, competition, lead volume, case volume or revenue. A Video Intake review should therefore focus on the visitors your firm actually receives from East Cocalico and the wider areas it intentionally serves. Review whether the website clearly identifies the matters you accept, whether the intake asks for the right facts, and whether a completed inquiry reaches the person responsible for the next step.
Recommended approach
Treat East Cocalico as a geographic eligibility and service-area question. Bring your accepted locations, practice areas and existing intake records to the consultation, then decide whether one flow or separate paths better match your work. Do not use the township population as a forecast.
