1. Set the geographic brief before reviewing stories
Bosseo’s public Legal News page describes monitoring across a firm’s state and matching stories to its practice areas. That broad scope needs a clear local brief for a firm serving Duquesne. Duquesne is in Allegheny County, so the firm should decide whether its news coverage is meant to address Duquesne, the county, a wider Pennsylvania audience, or more than one area. Those are different audiences. A story involving Pennsylvania law may be relevant without being specifically about Duquesne, while a county incident may require careful wording about what is known and what is not. The population estimate for Duquesne does not establish which scope will produce useful inquiries.
Recommended approach
Ask Bosseo to show how geographic relevance would be reviewed for your practice areas. Agree in advance on the locations the firm wants to discuss, the locations it does not want to imply, and when a statewide development merits a local explanation.
