1. Define the geographic brief beyond DuBois
DuBois is a city in Clearfield County, Pennsylvania. That relationship matters because a news page should not casually describe a city, county, state or broader service area as though they were interchangeable. A DuBois firm can decide whether its news coverage should address Clearfield County matters, statewide Pennsylvania developments, or another geographic scope the firm actually serves. Bosseo’s public page says Legal News matches stories to a firm’s practice areas and state. It does not establish that every relevant story will be local to DuBois or Clearfield County.
Recommended approach
Before booking, write down the geographic boundaries the firm is prepared to discuss publicly. Ask Bosseo how those boundaries can be reflected in story selection, page language and calls to action. Keep municipal, county and statewide references precise, and review whether a story is genuinely relevant to the people the firm accepts.
