1. Set the geographic brief before reviewing stories
Derry township and Mifflin County are not interchangeable with Pennsylvania as a whole. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state, while its examples describe local and national sources monitored for a state. A Derry firm should therefore decide whether a page is useful because it concerns Derry, Mifflin County, another Pennsylvania location, or a statewide legal change. A population estimate for Derry cannot establish how many people search, which matters they need, or whether a story will produce an inquiry.
Recommended approach
Bring a written geographic brief to the consultation. Separate Derry township coverage from Mifflin County coverage and statewide Pennsylvania issues. Require each proposed page to state its relevant geography accurately and explain why the issue matters to the practice. Review whether a statewide article would clarify a question for people served by the firm rather than merely attach a local name to general commentary.
