1. Start with Darby’s actual service geography
Darby borough is a municipality in Delaware County, Pennsylvania. The 2020–2024 ACS five-year population estimate for the borough is 10,687, with a margin of error of 21. That figure describes the borough’s population; it does not establish legal-news demand, competition, search volume, case volume or revenue. Your first decision is therefore geographic: will coverage speak only to Darby, to Delaware County, to Pennsylvania, or to a wider area your firm actually serves? Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state. That state-level scope should be narrowed through editorial rules that reflect your service area rather than treating every Pennsylvania story as locally relevant.
Recommended approach
Write a geographic policy before reviewing topics. Separate Darby-specific incidents or institutions from Delaware County developments and statewide legal changes. Publish only when the connection to your practice and service area is clear.
