1. Set the geography before you assess a story
Dallas township is recorded in Luzerne County, Pennsylvania. That relationship should shape your review of Legal News: a story may be relevant to Pennsylvania, to Luzerne County, to a named road or community, or to a broader legal issue affecting people your firm serves. Those are different geographic claims. A Dallas township population estimate cannot establish the audience for a statewide legal development, and a Pennsylvania story should not automatically be presented as a Dallas event. Bosseo’s public product description says its service matches stories to a firm’s practice areas and state. The geographic question for your firm is therefore whether a proposed page accurately explains the connection between the event, Pennsylvania law, Luzerne County or Dallas, and the people you represent.
Recommended approach
During a consultation, review how geographic relevance would be decided. Ask whether a page would identify the actual location of an incident or legal change, distinguish Dallas from Luzerne County and Pennsylvania, and avoid implying that a statewide development occurred in Dallas. Use Dallas township as a service-area reference only when the page has a defensible connection to that community.
