1. Set the review program around Cumru and Berks County
Your service area should be explicit before you ask for reviews. Cumru township and Berks County are different geographic descriptions, and neither should be treated as interchangeable with Pennsylvania as a whole. Decide whether your firm is seeking reviews from clients served in Cumru, throughout Berks County, elsewhere in Pennsylvania, or across a broader lawful service area. The location of a reviewer should not be used to imply that the firm has an office there or that every case came from that community. Bosseo’s public Reputation & Reviews page describes campaigns to past clients and automated requests for new clients. A consultation should determine which clients and matters may appropriately receive a request and how the firm will represent its actual coverage.
Recommended approach
Map your real intake and matter geography before implementation. Separate Cumru, Berks County, other Pennsylvania communities, and any locations outside the firm’s intended market. Ask Bosseo how the request process can reflect those distinctions without making unsupported local claims.
