1. Keep Cranberry’s geography precise
Cranberry is recorded as a municipal township in Butler County, Pennsylvania. A page intended for people seeking counsel in Cranberry should not quietly broaden that scope into all of Pennsylvania, a metropolitan area or an unnamed service region. At the same time, a news item may have statewide relevance even when the firm serves a particular local community. The decision is whether each page should explain a Pennsylvania development, a Butler County event, a Cranberry-related issue or a broader story that affects the firm’s stated service area. Population provides context for the municipality; it does not show that residents are searching for a particular legal service.
Recommended approach
Ask Bosseo to show how relevance is defined for your practice areas and geographic scope. Review whether proposed pages clearly identify the applicable Pennsylvania rule, court, agency, roadway, incident or jurisdiction without implying facts the story does not establish.
