Start with the geographic area your firm actually serves
Coraopolis is a borough in Allegheny County, Pennsylvania. A Coraopolis location does not by itself define the market for a law firm. Your practical coverage may include only the borough, other Allegheny County communities, a wider Pennsylvania service area or a particular set of courts and matters. Those are different decisions, and a review program should not blur them. Review activity can make a profile look more active, but it cannot establish that people in a particular place need a particular legal service. The Census population estimate is therefore useful for identifying the municipality, not for predicting inquiries.
Recommended approach
Set the geographic scope before judging whether reputation work is working. Document the communities, county relationships and Pennsylvania matters you are willing to serve. Then decide whether your Google Business Profile, website language and review-request process accurately represent that scope. Use qualified inquiries—not population or review count alone—as the business measure.
