1. Set the geographic brief before reviewing stories
Concord is a municipal township in Delaware County, Pennsylvania. That relationship matters because a local-news brief can become misleading if it treats Concord, Delaware County, the Philadelphia metropolitan area, and Pennsylvania as interchangeable. A story may be statewide but relevant to a Pennsylvania practice; another may concern Delaware County without being specific to Concord. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state. Your review should therefore establish which geographic references are useful for your clients and which would create unnecessary breadth. The Concord population estimate does not establish legal demand, competition, search volume, leads, cases, or revenue.
Recommended approach
Ask Bosseo to review the firm’s intended service geography before any publication decision. Separate township, county, metropolitan, and statewide coverage in the editorial brief, and require each proposed page to explain why its geographic scope fits the firm’s actual service area.
