Start with the geography your firm actually serves
The 2020–2024 ACS five-year population estimate is 10,278, with a margin of error of 25. If your firm serves Columbia as part of a wider Lancaster County practice area, your call-handling rules should reflect the geographic scope you actually advertise and accept.
Recommended approach
Define the locations your team is prepared to discuss on a call, then decide how the answering flow should record location without treating it as a qualification by itself. Review whether a Columbia inquiry should be routed like another Lancaster County inquiry, escalated for a location check or marked for follow-up by a person.
