1. Start with the right geographic boundary
Clifton Heights is a borough in Delaware County, Pennsylvania. That relationship matters because a news page can be geographically precise without pretending that a borough-level population estimate establishes a market opportunity. A story involving a Pennsylvania statute, a Delaware County court matter, or an incident affecting people near Clifton Heights may require different wording and different calls to action. The page should not collapse Clifton Heights, Delaware County, the Philadelphia metropolitan area, and Pennsylvania into one interchangeable audience. Nor should it treat households and individuals as the same unit. Bosseo describes Legal News as matching stories to a firm’s practice areas and state, while its public page says the system monitors local and national legal-news sources for the firm’s state. Ask how your proposed coverage would distinguish statewide legal developments from county-relevant issues and genuinely local matters.
Recommended approach
Bring a written geographic policy to the consultation. Identify when a page should name Clifton Heights, when it should refer to Delaware County, and when Pennsylvania is the accurate scope. Require each proposed page to use only the geography supported by the underlying story.
