1. Set the geographic boundary before selecting stories
Chestnut Hill is recorded as Chestnut Hill CDP in Pennsylvania, and the cited Census record places it in Northampton County. That relationship matters when a news item uses a place name, court, agency, roadway or other local reference. A page aimed at people in Chestnut Hill should not casually broaden its wording to all of Pennsylvania, Philadelphia, or another metropolitan area unless the underlying story and the firm’s service area support that scope. Population is not a substitute for evidence about search activity, competition, legal need or prospective-client volume.
Recommended approach
Ask Bosseo to show how geographic relevance would be assessed for your practice areas. Review whether a proposed page should speak to Chestnut Hill, Northampton County, Pennsylvania, or a broader audience. Keep the geographic statement proportionate to the event; a statewide law change may justify Pennsylvania framing, while a local incident may require a narrower explanation. Treat the Census fact as context for planning, not as a forecast.
