1. Start with Chesterbrook’s actual service boundary
That is a precise geographic relationship, but it does not establish how many prospective clients visit a Chesterbrook-focused page, where they live before contacting the firm or which legal matters they may have. Decide whether the intake is intended for Chesterbrook alone, Chester County more broadly, Pennsylvania, or another stated area the firm serves. Then determine whether location is an early qualification question, a routing field or simply information the team reviews later.
Recommended approach
Bring the firm’s accepted locations, excluded locations and office or attorney ownership rules to the consultation.
