1. Make the first question easier to answer
Bosseo describes Video Intake as a guided video survey that lives on a law firm website. A visitor taps an invitation such as “See if you have a case” and answers one question at a time. That is a different opening from a blank form asking someone to summarize a legal problem in a paragraph. For Cecil visitors, the local decision is not to create a generic township page and assume that geography will improve intake. Decide which visitor situations your firm actually wants to understand and whether the opening language is clear for someone who knows the firm serves Cecil and Washington County but is unsure what information to provide.
Recommended approach
Review the first screen, the video wording and the first question with your staff. Keep the path focused on explaining the visitor’s need, not on making a population-based assumption about who will submit. Ask whether a person can tell what happens next before sharing details.
