1. Define what “ROI” means for a Carnot-Moon practice
A location label does not establish that Carnot-Moon produces prospective clients. It does establish a boundary your firm can use when deciding which geography to inspect. Because Carnot-Moon is a CDP within Allegheny County, your review should distinguish searches, contacts and matters associated with Carnot-Moon from activity elsewhere in the county or from a broader service area. Bosseo’s public ROI Dashboard page says the product can show leads by case type, cities producing calls, and leads and matters tied to revenue. Those claims make data definitions the first buying question, not an afterthought.
Recommended approach
Ask Bosseo to show how the dashboard identifies geography, lead status, case type, matter status and revenue. Decide in advance whether your internal ROI view will use potential clients, signed matters, collected fees or another approved definition. Do not treat the Carnot-Moon population estimate as a forecast or substitute for a firm-specific baseline.
