1. Start with the correct geographic brief
The Census records Bushkill as a municipal-town in Northampton County, Pennsylvania, with a 2020–2024 ACS five-year population estimate of 8,623 and a margin of error of 18. Your geographic brief should therefore distinguish Bushkill from Northampton County and from any broader Pennsylvania audience relevant to your practice. Bosseo’s public Legal News description says stories are matched to the firm’s practice areas and state.
Recommended approach
Write down whether your intended coverage is Bushkill, Northampton County, Pennsylvania, or a combination. Ask Bosseo how the proposed coverage would handle stories with statewide significance, county relevance or no clear connection to your service area.
