1. Set the geographic brief before reviewing story coverage
Bradford is recorded as a municipality in McKean County, Pennsylvania. Those labels describe different geographic scopes: Bradford city, the county, and the wider state are not interchangeable. Bosseo’s Legal News page describes monitoring local and national legal-news sources for a selected state and matching stories to practice areas. That makes geographic definition an implementation decision for your firm. A Bradford firm may need coverage relevant to people in the city, matters arising elsewhere in McKean County, or Pennsylvania developments that affect the firm’s work. The Census population estimate can help you document the municipality being served, but it cannot tell you how many people search for a legal topic or whether a news opportunity will produce a qualified inquiry.
Recommended approach
Write a geographic brief that names Bradford, McKean County and any Pennsylvania-wide service area separately. Ask Bosseo how proposed stories are filtered against that brief, and review whether a page’s wording accurately describes the area your firm serves.
